Case Study


Accelerating Culture Forward at Uber

couple and child in back of car

Igniting opportunity by setting the world in motion is Uber’s core mission. As the company experienced culture shifts within the organization, Uber was keen to create opportunities for individuals across the organization to internalize the business case for diversity and inclusion, gain a better understanding of the complexity of human biases, and participate in action planning within their sphere of influence. Since the last half of 2017, LCW has worked with the tech company to help achieve these goals through the Culture Forward: Driving Inclusion at Uber program along with other organization-wide initiatives that are inspiring Uber employees to create a more inclusive environment, together.

Services Performed

Leadership IDI® Coaching

The Challenge

As a young organization, Uber faced the challenge of creating a strong vision for diversity and inclusion while managing constant cultural shifts within the global organization. Even before the 2017 Holder report, Uber sought ways to develop high-impact D&I programming. Once the highly publicized report was released, Uber developed a series of 30/60/90-day goals to accelerate culture change globally. Uber commissioned LCW to help design and execute the first in this multi-phased approach.

Our Approach

LCW designed Culture Forward: Driving Inclusion at Uber and delivered it to teams across the US and Europe – starting with the executive leadership team. Then, through our high-touch Train-the-Trainer program, we empowered Uber’s internal facilitators to deliver this program throughout Asia and Latin America. In parallel, we’ve also supported Uber’s executive leadership team by pairing individual leaders with expert coaches. We also regularly conduct D&I Immersion Days to upskill members of Uber’s D&I Team and help them better articulate the case for D&I across business units globally.

"No one in the market has LCW's level of subject matter expertise, combined with the compassion and thoughtfulness to understand our organization’s unique culture. They've been able to continually create innovative solutions that fit and work for us. Further, LCW provides a level of strategic quality that is unparalleled and they always deliver results beyond expectation."
— Bernard C. Coleman ,  Global Head of Inclusive Engagement

The Impact

To date, over 4,500 people leaders have completed the Culture Forward program.The Train-the-Trainer program continues to receive rave reviews from many who see it as an important asset to their career and a confidence booster for delivering the program back at home.